Facebook on Thursday made it easier to share music, introducing a new post format amid the boom in online streaming.
Dubbed « Music Stories, » the new format creates a tidy, user-friendly Facebook entry whereas a fan in the past might have posted a cumbersome or random link to a webpage.
Music Stories will initially only work on Facebook’s Apple-compatible mobile app for users with accounts on streaming leader Spotify or Apple Music.
A person listening to a song on a streaming site would click « share » and then « copy. » He or she would then paste it on Facebook, adding commentary if desired, and friends will see the post with options to hear the song.
« We hope by making this experience better, artists will share more, friends will share and engage more, and music will become a better part of the Facebook experience overall, » Michael Cerda, director of product at Facebook the world’s…