Automating your car has become a big part of Bosch’s $8 billion business

Fortune

Demand for driver assistance and safety features as well as connected and electrified cars is boosting sales of Robert Bosch Group’s automotive-driven mobility business unit.

The Germany-based industrial conglomerate reported that its mobility business unit—which has a customer list that includes Google, Tesla Motors, and Porsche—saw sales in North America grow nearly 10% to $8 billion in 2014. The mobility unit is by far the company’s largest business sector in North America, accounting for more than 70% of the $11.3 billion in total consolidated sales in the region. The Bosch Group reported total global sales of $65 billion in 2014.

Automakers are under pressure to put an increasing amount of capital towards autonomous driving systems, connected features, electrification, car-sharing options, and even parking automation, according to a report released in June by Alix Partners. More than 20% of vehicles sold worldwide in 2015 will include embedded connectivity…

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