The battle for social media engagement during the Wimbledon tournament is being dominated by four tennis heavyweights: Novak Djokovic, Roger Federer, Andy Murray and Serena Williams. While Maria Sharapova and Petra Kvitova are still big names in the tennis game, their social strategy is failing them.
A major sports tournament is a big deal for any athlete, not just for the chance to win a title, but for the opportunity to build a brand.While some of the Wimbledon competitors are nailing this, Kvitova and Sharapova are proof that scoring social engagement is about more than just being a big tennis name.
Falcon Social has been monitoring the social media buzz around Wimbledon’s highest ranking competitors over the past month, and Djokovic, Murray, Federer and Williams are generating the most conversation across all channels.
So what are Kvitova and Sharapova missing here? According to the data, 71 percent of all discussion…
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